Pinterest is the new StumbleUpon, Digg and Reddit all rolled into one plus more. Those three referral sites are all amazing and can lead to huge leaps in website traffic but Pinterest is different for bloggers. Pinterest puts more value on taste and design than those other three sites and “Pinners” will more likely align themselves with you if they like what they see as opposed to followers on SU or Digg.
Because Pinterest inherently builds loyalty, brands are quick to jump on board.
Pinterest is more than just creating an account and pinning all of the photos from your website with hopes that you’ll gain followers, repins and likes. With Pinterest you need to curate your profile with the proper boards and photos that have appropriate messaging for your brand but isn’t just you pushing content.
Here are some quick ways to build your audience using Pinterest.
1. Create an Account
It sounds simple but some companies have too many stakeholders and often times let a PR firm or intern that is inexperienced in the medium build a profile. Not a good choice. Top level marketing and brand people should be involved in creating a Pinterest account (or any social media profile for that matter).
2. Build Boards Around Your Brand, Not Product
Pinterest is about curation and even if you only sell one widget, you don’t want to just pin photos of that widget or similar widgets. You want to pin photos that visually represent what your company is about and what you stand for. Users also follow more brands on Pinterest than they do on Facebook or Twitter.
3. Follow Others
Follow other tastemakers on Pinterest and repin or like their work. This strategy also applies to Twitter but is even more important when looking at Pinterest. Who you follow and align yourself with is important.
4. Make Your Pins Count
Every photo you pin should be AWESOME! Don’t just pin your latest PR photoshoot but pin the BEST photos from that shoot. Also be aware of the size of your photos. Nobody wants to view pinned thumbnails.
5. Go Vertical
My final tip comes straight from Pinterest’s founder, Ben Silbermann, himself. Vertical photos get repinned much more often than horizontal.
Now start pinning!!!