I recently reconnected with a great friend who has setup an amazing private medical practice in Wisconsin and all without the benefit of social media. This really proves to all the “gurus” that solid market research and business sense still trump social media outreach and Klout…but that doesn’t mean he shouldn’t at least have a presence on Facebook.
1. Be Where Your Customers Are
Facebook has permeated our lives whether we like it or not. Yes some of us use it more than others but for those that do use Facebook on a regular basis we have a much larger sphere of influence than our non-Facebook using friends. This influence comes from check-ins as well as status updates. Customers that can match a status update or checkin with a business location usually do so when they want to give it props (as well as when they want to talk trash).
Once Facebook decides to turn on search it will be a huge blow to Google. The social graph that Facebook has built is perfect for search and recommending or searching for dentists, auto repair shops and more will become much easier with Facebook. Google will become the old Yellow Pages as Facebook will be based on recommendations from friends.
3. Build Your Brand
If your website is basically a business brochure, Facebook can be where you let your personality shine. Photos, videos and business updates all connect with customers.
4. Make Announcements
Use Facebook to offer specials, announce changes in hours or new locations. It’s a great way to broadcast updates to your most loyal customers.
How does your business use Facebook?